Savanta polled 500 Americans about their viewing plans for Super Bowl Sunday, and here are the results:
*Preferred way to watch Super Bowl 2021
- 74% of the consumers plan to watch Super Bowl this year
- 33% of the consumers plan to watch the Super Bowl on TV
- 21% of the consumers plan to watch the Super Bowl at home with family
- 5% of the consumers plan to watch the Super Bowl at home with friends
- 3% of the consumers plan to watch the Super Bowl in a mobile app
- 3% of the consumers plan to watch the Super Bowl in a bar/restaurant/eating joint
Preferred parts of Super Bowl to watch this year
- 53% of the consumers plan to watch the actual game
- 42% of the consumers plan to watch the halftime music show
- 41% of the consumers plan to watch the advertisements
- 31% of the consumers plan to watch the national anthem
- 26% of the consumers plan to watch the pre-game show
- 42% of the consumers plan to watch the halftime music show
Plans to watch the Puppy Bowl this year
- 32% of the consumers plan to watch the Puppy Bowl
- 25% of the consumers are not aware of the Puppy Bowl
Activities Planned on Super Bowl
- 85% of consumers plan to cook/ order food / eat out on Super Bowl
- 53% of the consumers plan to cook traditional Super Bowl foods (nachos, chili, wings, hot dogs, etc.) at home
- 26% of the consumers plan to order food for home delivery
- 15% of the consumers plan to order take out food from a restaurant/bar/pub and pick it up
- 11% of the consumers plan to eat out at a restaurant/bar/pub
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Preferred type of food in this Super Bowl Sunday
- 87% of consumers who intend to watch the Super Bowl game plan to celebrate the game with food
- 47% of consumers who intend to watch the Super Bowl game plan to eat chips and dips
- 46% of consumers who intend to watch the Super Bowl game plan to eat chicken wings
- 45% of consumers who intend to watch the Super Bowl game plan to eat pizza
- 35% of consumers who intend to watch the Super Bowl game plan to eat Nachos
- 30% of consumers who intend to watch the Super Bowl game plan to eat Burger and sliders
- 30% of consumers who intend to watch the Super Bowl game plan to barbecue
- 26% of consumers who intend to watch the Super Bowl game plan to eat cheese and crackers
- 24% of consumers who intend to watch the Super Bowl game plan to eat cookies
Opinion on popular brands deciding not to air ads in this Super Bowl
- 56% of the consumers have a neutral feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
- 31% of the consumers have a positive feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
- 13% of the consumers have a negative feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
- Savanta is a fast-growing data, research and advisory firm with five global offices and 347 staff.
*Press Release